How to Succeed

Are you desiring to succeed in life?

How is this done?

I can illustrate a few principles.

In your line of work whatever that may be whether you are a butcher, a baker, a candlestick maker, or even an attorney or a physician, treat everybody the same.

Don’t play favorites even though you may have some.

Don’t classify people into movers and shakers in order to weed out the undesirables.

Don’t dismiss people because you either don’t like them or you find them beneath you.

Don’t get rid of people because they ask you a lot of questions.

Attend to everyone thoroughly with the same measure of respect.

There are going to be clients who try your patience. Work through these clients diligently. Forget about your own personal feelings. Take care of their needs first.

Put yourself second.

You may think that their questions are silly; it doesn’t matter.

You should listen to their concerns no matter how trivial because their concerns may be valid, and you may be wrong.

Or addressing their concerns will lead you to ask questions which will reveal greater problems that unaddressed will cause you grief.

If you are concerned about being sued for your own malfeasance and are desiring to protect your assets, let me buy you a ticket on the clue train.

An ounce of prevention is worth a pound of cure.

Forget about obsessively shielding your assets. Ultimately no amount of legal stratagem will protect you from your own malfeasance.

The best way to prevent malfeasance is to diligently take care of your clients.

Dismiss none of their concerns.

You may want to go home at five or five-thirty. Too bad. You should answer all the telephone calls and texts that you receive during the day.

Follow up on everything as soon as possible.

If you take care of your clients, your clients will take care of you.

If you take care of your clients, your life will take care of itself.

Don’t be a fake. Be yourself.

The most important thing in business is to be yourself.

Don’t be pigeonholed into the ideal that academics try to cram you into.

If people don’t like you, that’s not a bad thing.

Pray that they tell their friends because it’s a good chance their friends think like them.

It’s better to have clients who are in sync with your personality.

You can’t be all things to all people.

That’s why you are always better off by being yourself.

By being yourself you are going to attract people like you.

When you run a business you are selling yourself.

Let’s look at pediatrics. Because that is what I do.

Most pediatricians practice the same way. Any pediatrician can prescribe an amoxicillin prescription. Any pediatrician can order a CBC.

Most pediatricians practice uniformly.

Where we differ is in our personalities.

Over the years I have been able to detect fairly well when a patient belongs not with me but with another pediatrician who I know.

One time I was in the office on a Saturday and a patient came into my office. As I was interviewing the patient for the first time I said to myself, this is a patient who looks as if they belong with Dr. Wells. Not more than a minute after I had that thought, the patient said to me, well, Dr. Wells wasn’t open today, so that’s why I came over here.

You want people in your practice or business who think like you and who have your values.

What you don’t want are people who don’t think like you, or who don’t have your values.

For example, I am a very laid-back pediatrician. I have never worn a white coat and a tie. I take a quite different approach to pediatrics than a traditional pediatrician who might wear a white coat and a tie.

That’s a good thing because there are many people out there in the world today.

There are people who like traditional pediatricians, there are people who like informal pediatricians like myself.

If I am myself, I am more likely to attract people who are likely to follow my orders.

That has made me more successful than I ever thought I would be.

Well, those are a few important points that I would make you if you are desirous of being successful in life.


Archer Crosley

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