Hey, Jets! Aaron Rodgers? Measure Twice, Cut Once.

Are you a football fan?

Do you think Aaron Rodgers should go to the Jets?

Do you think the Jets should go after Aaron Rodgers?

The consensus amongst the delusional is that he should.

Obviously I do not agree.

Currently, Mike Greenberg and Rich Eisen are on pins and needles hoping that the Jets take Aaron Rodgers. That should tell you all you need to know that the Jets should not take Aaron Rodgers – at least not without thinking first.

I’m going to tell you why.

Teams that are always reaching for the brass ring never get the brass ring.

Just in case you are too young to know, the brass ring was what you reached for as you went around a merry-go-round. The goal was to reach out for the brass ring and grab it.

I have no doubt that Aaron Rodgers is a great quarterback.

He is a great quarterback.

He would help the Jets immensely.

The problem is that Aaron Rodgers is 39 years old.

The other problem may be whether Aaron Rodgers fits into the Jets long-term goal that will work for the Jets.

It’s not a matter of getting into the playoffs for one or two years.

What a team wants is a consistent identity that can prosecute a football program that will continually put them in a position to win for decades into the future.

To accomplish that, a team must first sit down and take a counter-intuitive approach to football.

The first thing that the Jets need to do is consult average New Yorkers, historians, sociologists, and ask them the following: What is the essence of a New Yorker?

What makes New York tick?

How do we define New York?

What are the hopes and aspirations of your average New Yorker?

What does he or she expect out of life?

What motivates the New Yorker?

What gives the New Yorker an erection?

What do you New Yorkers not like?

What are the values of a New Yorker?

What makes a New Yorker distinct?

Then, someone on the Jets needs to compile all this information and write a one page essay on the essence of a New Yorker.

Once that is done, the Jets then need to gather together their board of fathers who are responsible for the caretaking of the Jets.

These people would include former players, former coaches, and other prominent people who are emotionally tied to the New York area. It may even include sportscasters who cover the New York area.

These people then, from that one page essay, need to define the type of team that the Jets should have predicated upon that sociological context that was defined on that one page essay.

In other words, this board of fathers will ask what identity do we want the Jets to prosecute into the future for the next 20 years?

What kind of team do we want them to be?

Do we want a clever team?

Do we want a dirty team?

Do we want an intellectual team?

Do we want a rough and ready, beat the shit out of them team?

What will be our trademark?

What will be our brand?

Then someone on the Jets needs to write a one page essay based upon the discussions of this board of fathers.

This one page essay will be the guiding force of what kind of offense you’ll run, what kind of defense you’ll run, the types of coaches that you will hire, the types of players that you will employ.

The draft choices, and the trades that the Jets engage in will be predicated upon that one page essay.

And it will make drafting and trading so much easier. It will make them easier because you will be able to immediately see who fits into your sociological context and who does not.

After this is done, the general manager, his administrative staff, and the coaches who are to be selected must conform to this one page essay.

Everybody on the Jets team, including the front office, must buy into this identity. They must be coached into this identity.

It’s not just the players who must be coached. The coaches must be coached. The general manager must be coached. The general managers assistance must be coached.

All promotions must occur from within the organization.

The days are over when the California huckster rolls into town on his Conestoga wagon selling his pots and pans and liniments.

There will be no West Coast offense.

There will be no Tampa 2 defense.

What there will be is a Jets offense and a Jets defense that is 100% unique – uncopiable.

The players naturally will be totally indoctrinated into the Jets culture.

When this is accomplished, the Jets will be far better off than reaching for a brass ring that will never come.

Yes, the going will be a little bit slower in the beginning, but in time generous dividends will be received.

Now, it may very well come to pass that Aaron Rodgers does come to the Jets.

If so, let it be because you measured twice before cutting.


Archer Crosley

Copyright 2023 Archer Crosley All Rights Reserved

Urban Meyer

Dear Urban Meyer,

I’m going to pretend that I am your boss.

Listen up, bitch.

You are a coward and a pussycat.

You are a wimp and a sellout.

You are such, not because you engaged in what appears to be lap dancing at a bar, but because you apologized for doing so when there was no reason to do so.

Why are you apologizing?

What did you do wrong other than get stress relief for an extremely stressful job?

Are head coaches never permitted to take a break from reality?

Are human beings permitted no short escape into fantasy?

I don’t give a good good damn if your hands were all over the girl.

If they were, it was clearly done with mutual consent in order to divert the mind.

Secondly it’s none of my business anyway.

Nor is it the business of anyone else.

For my part, you did nothing to harm the integrity of the NFL.

If anyone has harmed the integrity of the NFL, it is the NFL itself for becoming the politically correct kneeler it has become.

The NFL now takes its orders from Joy Behar.

What Joy believes, the NFL believes.

What Joy disapproves of, the NFL disapproves of.

If Joy is happy, the NFL is happy

If Joy is unhappy, the NFL is unhappy.

The NFL no longer has a spine of its own.

It is a quivering bowl of Jell-O in an electric field of emotions.

Joy Behar only needs to snap her fingers, and the NFL, the little poodle that it is, comes to a heeling position.

Well, I don’t want that.

What I want is a man who stands on his own two feet and takes a stand for what he feels is right.

As Emiliano Zapata once said: It’s better to die on your feet like a man than to live the rest of your life on your knees like a dog.

Can you be a man, Urban Meyer?

Women have no problem going to ladies clubs where barely naked male dancers with a six pack and a cucumber-laden jockstrap gyrate their hips to screams of full-throated lust.

So why on earth are you apologizing?

If you want your job, stop apologizing.

Better yet retract the apology you did make.

Under no circumstances bend the knee to the apology police.

They couldn’t care less about women or fidelity.

What they care about is power, power over you, power over us.

Give them an inch and they’ll take a mile.

I need a coach who understands that.

If your wife doesn’t understand that that’s not our problem; that’s her problem. Divorce her.

I need a coach who can set an example for his players.

I need a coach who can stand up and act like a man.

Pussycats and wimps need not apply.

Man up or ship out.


Archer Crosley

Copyright 2021 Archer Crosley All Rights Reserved

This Past Weeknd

I don’t think you have to be Edward Bernays to see that there was some serious programming going on with The Weeknd’s performance at the Super Bowl this past weekend.

The masked automatons were enough.

I’m pretty damn sure that the people who choreographed that display want you to conform, obey and submit.

What do you think, soldier?

There was some serious subliminal messaging going on there.

I haven’t put it all together yet, but elements which struck me at first glance were the orchestra arranged like a graveyard, the masks, and the disconnected words.

As the performance progresses The Weeknd, always without mask, leads his automatons out of the graveyard through a maze of blinding lights and confusion, to ultimately break out and do what? Become free, but still masked?

The dance is chaotically free at the performance’s end, yet the masks remain – except for The Weeknd.

What are they selling us?

What they are selling us is that the rabble, you, are different from the elites. You will be free but unfree.

Your leaders will be different from you. Your leaders will be permitted to walk without masks.

You will not be free to walk without a mask.

The mask is not only a symbol of conformity, but subservience and obedience.

Those who wear masks are of a lesser class of people.

This is the message from Corporate America.

The Weeknd, of course, is just another tool of Corporate America to sell Corporate America’s vision to you.

His presence at the Super Bowl is evidence of that.

Reject this vision.

Now as for the words that I can decipher. Feel, Nothing, Gone, Turn, Alone, Hours, Touch, Your Mind, Long, Enough.

Many of these words are in the lyrics to the song that is sung, but some are not.

The words are disjointed and should be carefully considered as individual key words.

I suspect they are not there by accident. Moreover, they’re not connected in a logical way that the lyrics to the song might dictate.

What they’re saying to me is this: I should feel nothing, I should touch nothing. My mind is gone. Enough now. Turn. Change. Be alone.

But let’s be fair.

The Weeknd is an extremely talented performer, and I enjoyed the performance. I have watched it many, many times now.

I like him.

I like the way The Weeknd sings and moves.

And I thought the graphics were bad ass.

Still, am I being programmed here?

I think so.


Archer Crosley

Copyright 2021 Archer Crosley All Rights Reserved

Avoid the Super Bowl

I’m going to give you ten reasons why you shouldn’t watch the Super Bowl.

1. It’s rigged. It was rigged back in the 1970s; it’s rigged now. We have corruption in every single area of endeavor known to man, but not the NFL. That’s what the NFL wants you to believe. That’s what the NFL’s shills on main stream media want you to believe. In truth, there’s too much money in the NFL for it not to be rigged. Not only does the mob bet on the NFL and therefore have a vested interest in the outcome, so does the NFL. The NFL is terrified of low ratings which may explain why Aaron Rodgers and Drew Brees keep getting screwed out of Super Bowl appearances. Green Bay and New Orleans are small market teams.

2. Corporate America uses the NFL to socially engineer society. Quit being a pawn in their game. Whether it’s getting players to kneel for the national anthem, exploiting the children of Sandy Hook so as to promote gun control, or inviting divisive Amanda Gorman to recite poetry at the Super Bowl, it’s obvious that the disciples of Joseph Goebbels at Corporate America thirst to change your mind. Avoid these political hucksters as you would COVID-19.

3. Corporate America and the NFL promote graphic sexuality at their half time show. If you really want pornography the adult bookstore in your local town is open for business. I think we can all agree that children should be shielded from the seediness that is the NFL halftime show, unless, of course, you desire your child to grow up to be a gigolo or a slut.

4. Quit paying the sports tax. Whether you know it or not, you pay the sports tax every time you buy a product that is featured during the Super Bowl. It works like this. The companies pay money to the networks to feature their products. The network in turn pays money to the NFL for the privilege of carrying football games. The NFL in turn distributes that money to the teams. The teams use that money to pay outrageous salaries to their players. Who pays the companies? You do. You pay a surcharge on all these products which ultimately pays these football players their outrageous salaries.

5. Quit buying into the superstar culture. When you watch the Super Bowl, you are unwittingly contributing to the survival of the superstar culture. It is that superstar culture through its fake superstars that herds people and politicians into the cattle pens of opinion that Corporate America chooses for them. It is that same superstar culture that invades our corporate boardrooms and prompts CEOs, who think of themselves as superstars, to award themselves fabulous compensation packages.

6. The NFL promotes wrong values and false priorities. At last year‘s Super Bowl we all had a moment of silence for Kobe Bryant, which was fine; but where was the moment of silence for Julian Assange? Julian Assange sat in a jail cell in the United Kingdom courtesy of Corporate America. What was Julian Assange’s crime? He showed a video tape of US soldiers murdering innocent civilians. Corporate America, who makes a shitload of money off war, doesn’t approve of anybody embarrassing them.

7. Corporate America, which now controls the NFL, repeatedly rapes you the regular American when it fights endless foreign wars abroad. Every time we fight a foreign war, the CEOs of the corporations who make a bundle off the war, take their disproportionate share of the money that is printed up to fight that war. When you walk away from the NFL, you send a strong anti-war message to Corporate America.

8. Through the naming of its stadiums after the names of corporations the NFL sends a strong message into your mind that money is what is most important in society. There was a day in the NFL when stadiums were named after people who had done honorable things, or groups of people, such as veterans, who had done honorable things. That’s why you had stadiums called Veterans Stadium. Now you have Lincoln Financial Field.

9. Corporate America discriminates against people of color and women, yet it is Corporate America who deigns to scold us for being racist. The regular people of America are not racist. This preaching by Corporate America is a classic case of projection where the real discriminators and the real racists project their immorality upon us. It’s time to stay away from them.

10. Perhaps most importantly, the NFL feeds into the programming that these people who play before you are more important than you as an individual. No, you are more important than they are; and this is precisely the type of society that your Founding Fathers desired to create. There are no movers and shakers in society; yet when you watch the Super Bowl you buy into that programming. When you stop watching the Super Bowl, you reassert your supremacy over this false ideology.

If you want to do yourself a favor this Sunday, spend time with your family.


Archer Crosley

Copyright 2021 Archer Crosley All Rights Reserved

What The Cowboys Need To Do

First, Jerry, it’s not the other team’s job to lay down for you and give you a Super Bowl victory.

It’s a tough league, sport, and you need to man up and recognize that.

That’s your first strike.

Second, you can’t humiliate people in public like you did with Jason Garrett a week ago. The George S. Patton school of management doesn’t work. You think by slapping that soldier around, you can inspire him to do better? You can’t.

That’s strike two.

Third, you’re too nice a guy, Jerry. You don’t discipline effectively. You don’t want to be the bad guy, so what you do is under-discipline, get frustrated, then deliver an some aggressive statement like you did last week. It doesn’t work. You have to discipline firmly, quietly and consistently.

When Wade Phillips was the coach and Dez Bryant didn’t carry the veterans pads during his first training camp, you didn’t send Dez Bryant home. That was a mistake. When Zeke Elliott went down to Cabo San Lucas and wouldn’t honor his contract, you should have sent him home. You didn’t. That too was a mistake. A contract is a contract.

You caved.

So what the players learned was that Jerry is too soft. They’ve learned that they can get away with acts of petty selfishness.

It’s a team, bub, not a collection of individuals.

Strike three, yer out.

I could stop here and say no more but you need an education.

Here’s the bottom line. Your players just aren’t all that. You talk as if they’re the greatest players in the league. They’re not, not the way you’re disciplining them.

An effective management team turns B players into A players. An ineffective management team turns B players into C players.

Dak has trouble hitting secondary and tertiary receivers. Yet you throw more than you run. Why would you do that when you have two fine running backs plus a quarterback who can run? You don’t even know your team. You should be using these guys in at least 1:1 or 2:1 run/pass ratio – and heavily with screen and play action passes added in for good measure.

Your team needs the right identity and quick. That’s your job, dude: setting the identity and scope of the team.

Right now, I don’t see it.

Hurry, Jerry. The fans are waiting.

Copyright 2019 Archer Crosley All Rights Reserved


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One thing in particular has been bothering me for the past two decades – the New England Patriots.

Like many other people, I suspect that they are cheating; but like many people, I can’t prove it.

I can cite Mr. O’Leary’s book, Spygate: The Untold Story, in which he wonderfully makes a case against the Patriots, but I myself can not point to anything that is conclusive proof that they are cheating.

In many respects, accusing the Patriots of cheating is much like accusing the CIA of murdering JFK.  There is an abundance of information that points toward it, but there is no videotape or letter indicating complicity.

This drives me crazy, and it compels me to ask:  How can I know?  What can I show that has not already been elucidated?

Should I conclude that there is nothing there?

How is it fair for me to point to statistical analyses when I have never been a big fan of statistical analysis?

Is it fair to that infer that the Patriots might be cheating because no Belichick coach has ever accomplished anything in the NFL?

Not really.  It’s interesting to note, but perhaps Belichick has a blind spot when it comes to picking assistants.  Maybe Belichick is so talented he can use losers as assistants.

How about the Patriots near unbeatable home record which no other team comes close to achieving.  Is that proof?  Again, it’s nice to know, but it does not prove anything.  Perhaps the Patriots really are that talented.

The videotaping of other teams known as Spygate?  The partially deflated balls known as Deflategate?  Again, these don’t seem to be big enough or conclusive enough to point to a conviction.

So maybe there is nothing there.

But then I ask, how is it possible for Belichick to grab the right players year after year to fit into his scheme?  How can this be done when NFL teams repopulate principally through the draft and a limited free agency where good players are looking for the big bucks?

How do the Patriots pull through their injuries year after year when other teams are hindered vastly by injuries?

Instead of asking what the Patriots might be doing wrong, maybe I should be asking what they are doing right.

What are they doing right?

Well here is what doesn’t matter:

Injuries don’t matter.  The weather doesn’t matter.  The supporting players don’t matter.  The assistant coaches don’t matter.  The fans don’t matter.

What is consistently there on the team is the owner, Robert Kraft; Bill Belichick, the coach; Ernie Adams, Belichick’s buddy, and Tom Brady, the quarterback.

They matter.

Oh yeah, half the season the stadium matters but to a lesser degree.

Two of the people who matter aren’t even on the field.

Is it possible for four men to win so much and play in so many Super Bowls?

What magic secret do they possess?

What bond do they have that makes for so much success?

What will future technology reveal?

Will future technology show them to be genius educators and motivators who were uniquely endowed to make superstars out of mortal men?

If that were the case, why are the men, the recipients of such genius, not able to transmit these skills to other people?

What is this mystical offensive and defensive strategy that can escape the view of millions of watching humans not to mention thousands upon thousands of cameras?

Back in the early 1980s, before the human genome was mapped, doctors, researchers and geneticists suspected a genetic basis for certain diseases.  They couldn’t prove it, but they certainly suspected it.

Time and technology proved them correct.

Of course, that was legitimate science.

For the case of the Patriots, we might need a man like Houdini, who was adept at picking out frauds.




Copyright 2019   Archer Crosley   All Rights Reserved